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Alibaba’s Entertainment Arm Targets Global Live Music Dominance via Upstream Vertical Integration

Alibaba's Damai International is disrupting the global live entertainment sector by launching the ORCA creative label and a borderless talent initiative, aiming to build a data-driven, vertically integrated music empire. By unifying automated artist development with its global ticketing infrastructure, the tech giant is attempting to bypass traditional industry gatekeepers and industrialize international stardom.

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