The $50 Million Facelift: Strauss Zelnick on the Gamble That Saved Borderlands
Take-Two CEO Strauss Zelnick reveals that a last-minute $50 million shift to the iconic cel-shaded art style was the gamble that saved the Borderlands franchise from obscurity. This deep dive examines the corporate bravery and technical chaos behind one of gaming's most expensive and successful creative pivots.