Dreame Reports 1,230% Personal Care Revenue Surge in North America

Dreame Technology announced a 1,230 percent year-over-year increase in North American personal care revenue during its DREAME NEXT event in San Francisco. The company staged the Self Next segment as a luxury runway-style showcase, featuring live styling demonstrations and men's grooming presentations at the Palace of Fine Arts. This represents a significant pivot for a brand historically known for robot vacuums and cleaning appliances.

The press release distributed through PR Newswire details the full product lineup unveiled during the April 29, 2026 announcement. The Self Next collection spans five categories: hair care, skincare, hair removal, men's grooming, and oral care. Each product line is anchored by proprietary technology developed in-house, according to the company's official documentation.

On the hair care front, the Miracle Pro dryer employs micron-scale serum automization technology that infuses hair care oils directly into airflow during drying. Dual-band red light therapy promotes scalp health while the device operates. The Pilot model features smart scalp protection for high-speed drying without heat damage. Additional models include the Airstyle Pro HI for multi-function styling and the Aero Straight Pro, which combines blow-drying and straightening in a single device. Users will feel the physical difference when holding a device that simultaneously dries and straightens—no more switching tools mid-routine.

The Chrona Pro Max in skincare utilizes five high-precision light spectra (630nm, 850nm, 465nm, 530nm, and 1070nm) to enhance skin texture and firmness across the face and neck. Integrated zone-specific cooling provides added comfort during treatment sessions. The hair removal system employs intelligent skin-tone recognition with four specialized modes and an expanded 5.4 cm² treatment window. With a 35J energy output targeting the hair follicle, it completes a full-body session in six minutes while maintaining a 15°C surface temperature for a gentle, soothing experience.

Men's grooming introduces the S9 Pro electric shaver, which adopts a suspended bionic robotic arm for intelligent skin-care and a premium smart active water-separation cleaning system. The T3 salon-grade trimmer rounds out the grooming lineup. In oral care, the NB01 features a button-free design, 72,000 vibrations per minute, and 98.32% plaque removal proven by third-party tests. The X1000 is positioned as the next flagship, though the company notes the design is conceptual and subject to change (a rare admission of uncertainty in an otherwise confident launch).

Chang Xinwei, Global President of Dreame Technology, stated that personal care is where technology meets something deeply personal. Every product in this lineup started with an engineering problem. The result is a range that performs at a professional level but is designed for daily use at home. This framing positions Dreame against established luxury personal care brands rather than competing solely on price.

The runway format itself signals a strategic shift. Dreame chose live styling and grooming showcases over conventional product demonstrations to position its personal care lineup alongside luxury and fashion. The approach reflects a broader move upmarket in the category, one that appears to be landing given the reported revenue growth. North American personal care revenue grew 1,230 percent year-on-year, marking what is positioned as a breakthrough into the high-end personal care market.

DREAME NEXT runs through April 30 at the Palace of Fine Arts, San Francisco. The event is organized around five themed segments: Drive Next for smart mobility, Living Next for smart home appliances, Connect Next for personal devices, Self Next for premium personal care, and Humanity Next for the future of human technology. Each segment features global product debuts, technology announcements, and forums with leaders from across the technology landscape.

Founded in 2017, Dreame Technology is a global high-end technology brand built on a foundation of high-speed digital motors, intelligent algorithms, and bionic robotic arms. The company's product portfolio spans smartphones, smart vehicles, smart home appliances, intelligent cleaning appliances, outdoor smart devices, and personal care. Dreame operates in more than 120 countries and regions with over 6,500 offline stores and serves more than 42 million households globally. As of December 31, 2025, the company has filed more than 10,000 patents worldwide and holds over 3,000 granted patents.

Whether consumers will actually pay premium prices for a robot vacuum company's toothbrush remains the real question. The revenue surge is impressive, but sustained growth in personal care requires building brand trust in a category where users have decades of experience with established players. Technology alone doesn't guarantee adoption when people are brushing their teeth or styling their hair—habits and brand loyalty matter just as much as engineering specs.

Artūras Malašauskas is an AI Systems Integrator with 20+ years of production-grade web engineering experience. He has designed, shipped, and scaled enterprise Python/PHP systems for logistics, SaaS, and public-sector clients. For the past year, he has focused exclusively on AI integrations: deploying open-source LLMs, building generative media pipelines (image, audio, video), and engineering multi-agent workflows for real production environments. His standard: reproducibility, security, cost-efficient inference—no vaporware. He documents and evaluates emerging AI tooling, separating verified capabilities from marketing noise. Technical editor at: muza-ai.eu, ai-verslas.lt, ai-naujinos.lt Connect on LinkedIn