Luxury Presence Unifies Real Estate Tech With AI Platform

The real estate technology landscape has long resembled a patchwork quilt of disconnected tools. Luxury Presence is attempting to stitch it together. The Austin-based company unveiled its new Presence Platform on Wednesday, consolidating website management, marketing, advertising, and client relationship tools into a single system powered by proprietary AI.

According to the official press release from Luxury Presence, the platform brings four new capabilities to general availability: an AI-driven CRM, social media management, listing ads, and a homeowner dashboard. It's the most significant product evolution in the company's decade-long history.

Founder and CEO Malte Kramer built the system to solve a specific friction point. He watched agents juggle a dozen separate logins for tools that don't share data. The result was more technology but less clarity. "I saw the state of real estate tech, how fragmented it was, how many tools these agents have to use to do their job, and how frustrating of an experience that was," Kramer said. "That was the aha moment for me to start Luxury Presence."

The AI CRM is the centerpiece. Each morning, the system surfaces a prioritized contact list with drafted outreach messages. It draws on communication history, website activity, life events, and a proprietary database of more than 280 million Americans. The system tracks job changes, new children, and empty-nest transitions, assigning each contact a likelihood-to-move score.

Agents don't write the messages from scratch. They approve the drafts and click send. Kramer said the feature delivered results in beta testing. In one instance, an agent received an alert that a contact in her sphere had changed jobs. She reached out and secured a listing appointment the following day. (That's the kind of automation that actually saves time, not just the kind that creates more work.)

The social media management offering generates on-brand posts and Reels for Instagram and Facebook from listing photos. The platform can also convert property photos into AI-generated drone-style listing videos with narration. Kramer noted this production format previously cost agents $2,000 or more. A team of more than 500 designers, marketers, and strategists reviews content before it reaches agents for final approval.

"We still believe in the human in the loop," Kramer said. "There are certainly tasks and parts of our service offering where it's always going to be a human providing service."

The listing ads capability markets agent-selected listings the moment they go live. The platform handles creative, targeting, and budget management. The company said no management fees are charged on top of ad spend. The homeowner dashboard gives past clients a branded view of their home's value, equity, and local market activity, hosted on the agent's domain. The platform alerts agents when a past client shows renewed activity.

Independent reporting from Inman corroborates the scope and timeline of the launch. The publication confirmed the four new capabilities and the company's user base metrics.

More than 87,000 agents across 18,000 real estate businesses use the platform, the company said. The launch follows a $37 million fundraising round earlier this year led by Bessemer Venture Partners. Since a Series B-1 raise in 2023, the company reported more than 110 percent ARR growth, with $450 billion in annual transaction volume across more than 400,000 listings.

Luxury Presence claims agents on the platform grow six times faster and close nearly three times as much transaction volume than peers in the same markets. These are bold assertions. The company's official blog post details the vision behind the unified system, emphasizing that every client touchpoint now lives on one system.

The physical reality of using this platform matters. Agents no longer need to switch between eleven different tabs to manage their business. They log into one dashboard. The AI surfaces what needs attention. They approve or edit. They send. The friction of context-switching disappears. That's the actual value proposition, not the AI buzzwords.

Presence AI is trained on more than 700 million annual interactions and fifteen billion data points collected across the platform each year. The models get sharper with every interaction. Behind the AI is a team of more than 500 specialists who design agent websites, guide advertising and social strategy, build SEO authority, and fine-tune the AI models to each agent's voice and market.

The platform arrives at a time when real estate tech has become increasingly fragmented. Standalone products were built in a pre-AI era, and the technology to connect them effectively didn't exist. Every previous attempt to bring them together asked agents to do the connecting themselves. Luxury Presence is attempting to remove that burden.

Whether the six-times-growth claim holds up across different markets remains to be seen. The company has raised $89 million from notable investors including Bessemer Venture Partners, Switch Ventures, NextEquity, Toba Capital, Zillow Co-Founder Spencer Rascoff, and real estate coach Tom Ferry. That capital backing suggests confidence in the model.

The Presence Platform is available now. Agents can explore the full platform or schedule a demo at luxurypresence.com. The real test will be whether agents actually stick with a unified system once they've invested in it. Most real estate agents are notoriously resistant to changing their workflows. Whether this platform changes that behavior is the actual question.

For now, the technology exists. The human element remains. The question is whether agents will trust the system enough to let it run their client relationships. That's a bigger hurdle than any technical integration.

Artūras Malašauskas is an AI Systems Integrator with 20+ years of production-grade web engineering experience. He has designed, shipped, and scaled enterprise Python/PHP systems for logistics, SaaS, and public-sector clients. For the past year, he has focused exclusively on AI integrations: deploying open-source LLMs, building generative media pipelines (image, audio, video), and engineering multi-agent workflows for real production environments. His standard: reproducibility, security, cost-efficient inference—no vaporware. He documents and evaluates emerging AI tooling, separating verified capabilities from marketing noise. Technical editor at: muza-ai.eu, ai-verslas.lt, ai-naujinos.lt Connect on LinkedIn